Billy Bishop Toronto City Airport (BBTCA) is Toronto’s business airport. Conveniently located at the gate of the financial district and minutes from the downtown core, BBTCA serves high level executives travelling to both Canadian and US destinations, including the 5 top North American financial markets (New York City, Washington DC, Chicago, Boston, Montreal). All passengers enjoy an executive experience: a short & convenient commute, quick & friendly check-in, comfortable business lounges and cafes with complimentary Wi-Fi, newspapers, and snacks.
Billy Bishop Toronto City Airport Planning Guide
Billy Bishop Toronto City Airport (BBTCA) is Toronto’s business airport. Conveniently located at the gate of the financial district and minutes from the downtown core, BBTCA serves high level executives travelling to both Canadian and US destinations, including the 5 top North American financial markets (New York City, Washington DC, Chicago, Boston, Montreal). All passengers enjoy an executive experience: a short & convenient commute, quick & friendly check-in, comfortable business lounges and cafes with complimentary Wi-Fi, newspapers, and snacks.
This Atrium is the first point of contact for brands to connect with travelers as they make their way into the airport.
Advertisers have an opportunity to make a powerful first impression on travelers as they enter the terminal and make their way to the check-in area.
Available in the Atrium.
The Check-In area is a gathering point for travellers heading to all destinations. Premium video walls above the check-in areas allow brands to make a powerful statement and connect with audiences as they wait in long lines.
Advertisers also have the opportunity to reach travellers who aren’t checking in bags as they use the self-check-in machines in this area.
This domination includes both of the transborder and domestic digital video walls, as well as the impressive grand hall banner.
Available in both domestic and transborder check-in areas
Available in the check-in hall.
Available in both domestic and transborder check-in areas
Available in the domestic check-in area.
Available in the check-in hall.
(Mockup of installation)
With the security check behind them, travelers in the departures areas are in a relaxed and receptive state of mind. Busy by nature, these influential individuals are rarely a captive audience, but can be reached for an average of 45 minutes while they wait for their flights.
Brands have the opportunity to connect with passengers in the following transborder and domestic departures areas: post-security, the cafés, the lounges and the business centres. The gate hallways and jet bridges also leave a powerful final impression on travelers directly before they board their flights.
Available in both domestic and transborder areas post-security. Opportunity to add custom seating for a full revesting domination.
Available in both domestic and transborder areas post-security.
Available in the transborder post-security area.
Available in the transborder departures lounge area.
Available in both the domestic and transborder departures lounge area.
Available in both the domestic and transborder departures lounge area.
Available in the gate hallway departures areas.
Available in both the domestic and transborder departures lounge area.
Available in both the domestic and transborder departures lounge area.
Available between gates in the domestic and transborder departures areas.
Available by the gates in the domestic and transborder departures areas.
Available in both the domestic and transborder departures lounge area.
Available in both the domestic and transborder departures lounge area.
50% of travellers check bags and spend an average of 10 minutes waiting in the arrivals areas. Advertising in these environments allows brands to influence tourists’ decisions while they stay in the city, and also effectively reaches the frequent Toronto flyer.
Advertisers are given the chance to dominate an uncluttered space and interact with attentive passengers. Branding and engagement opportunities (staffed) are available in both domestic and transborder.
Available in domestic arrivals gate hallway.
Available in the domestic arrivals area.
Available in both the domestic and transborder arrivals areas.
Available in the domestic arrivals area.
Available in both the domestic and transborder arrivals areas.
Available in both the domestic and transborder arrivals areas.
The BBTCA digital network allows advertisers to reach passengers throughout their entire airport journey. Strategically located and highly-visible digital assets are located in both the domestic and transborder environments, and ensure dynamic branding messaging that creates a lasting impression.
Digital opportunities are available in all of the airport environments, allowing brands to accompany the passenger from check-in to departures and ultimately arrivals.
Available in the domestic check-in area.
Available in the domestic departures area.
Available in the domestic arrivals area.
Available in the transborder check-in area.
Available in the transborder departures area.
Available in the transborder arrivals area.
Available in the Atrium.
CBC News Express targets the affluent frequent flier to provide an unparalleled exposure opportunity to a captive audience difficult to reach through traditional television. It is a specialty narrowcast television network that provides up to date national and international news in addition to segments on sports, lifestyle, entertainment and the weather. CBC News Express is the nation’s only airport television news network.
Available in the transborder lounge and café area.
Available in the domestic lounge and café area.
