Union Station is Canada’s busiest building. It’s Toronto’s transit hub for suburban trains (GO Trains), national rail service (VIA Rail), the airport connector (UP Express) and subway system (TTC). The station connects Torontonians to several attractions in the city including the CN Tower, Rogers Centre, Air Canada Centre and Ripley’s Aquarium, and to Toronto’s Downtown Underground Pathway, which is the most extensive underground mall in North America and provides access to office buildings in the downtown core. Union Station connects brands with the most valuable audiences in Toronto in the most creative and innovative ways. A four week campaign allows advertisers to reach 10% of the Toronto population an average of 17.5 times.
Union Station Planning Guide
Union Station is Canada’s busiest building. It’s Toronto’s transit hub for suburban trains (GO Trains), national rail service (VIA Rail), the airport connector (UP Express) and subway system (TTC). The station connects Torontonians to several attractions in the city including the CN Tower, Rogers Centre, Air Canada Centre and Ripley’s Aquarium, and to Toronto’s Downtown Underground Pathway, which is the most extensive underground mall in North America and provides access to office buildings in the downtown core. Union Station connects brands with the most valuable audiences in Toronto in the most creative and innovative ways. A four week campaign allows advertisers to reach 10% of the Toronto population an average of 17.5 times.
The revitalized York St. GO Concourse is known as the heart of Union Station. The concourse is a major traffic hub where suburban commuters can spend up to 1 hour and 30 minutes waiting for their trains. Commuters in this area engage in multiple activities on top of waiting for their trains, such as buying tickets, loading their transit cards and enjoying numerous restaurants and cafes.
Strategically placed wall murals provide maximum visibility to commuters as they arrive in the morning or wait for their train home in the evening. Activation areas provide advertisers with opportunities to drive meaningful engagement with their brands.
Available in the York St. Go Concourse.
Available in the York St. Go Concourse.
Available in the York St. Go Concourse.
Available in the York St. Go Concourse.
Available in the York St. Go Concourse.
Available in the York St. Go Concourse.
Available in the York St. Go Concourse.
Available at the entrance of the York St. Go Concourse.
These pedestrian walkways provide access to suburban train platforms, the financial district, and the Air Canada Centre. They also have multiple connection points to the York GO Concourse for those who want to shop, dine, buy a ticket or load their train card.
Reach downtown audiences, suburban commuters and event-goers by dominating the teamways and create an immersive experience using wall, glass, doors, floor and column murals and decals.
Available on the Bay Street and York Street East and West teamways.
Available on the Bay Street and York Street East and West teamways.
Available on the Bay Street and York Street East and West teamways.
Available on the Bay Street and York Street East and West teamways.
Available on the Bay Street and York Street East and West teamways.
Available on the Bay Street and York Street East and West teamways.
Available as part of the Bay Street Teamway domination.
Available as part of the Bay Street Teamway domination.
The Union Plaza Entrance connects Union Station audiences to the PATH and the Air Canada Centre from the main terminal. The PATH is Toronto’s downtown underground pedestrian walkway which accommodates more than 200,000 work-week commuters and the Air Canada Centre is Canada’s premiere sports and entertainment venue and is home to the Maple Leafs and The Toronto Raptors. The Union Plaza Entrance gets busier in conjunction with events at the Air Canada Centre.
Reach Torontonians as they enter and exit Union Station while on their way to work, a concert, a game or when they are heading back home, using impactful floor decals and wall murals.
Available in the Union Plaza Entrance
Available in the Union Plaza Entrance
The Skywalk Entrance is the gateway to Toronto used by a diverse audience – tourists on their way to the Ontario Tourism Office, the CN Tower and Ripley’s Aquarium; concert-goers and sports-enthusiasts heading to the Rogers Centre; business-people on their way to conferences at the The Metro Toronto Convention Centre; and travelers taking the new Union Pearson Express to Pearson International which shuttles approximately 1,500,000 people to the airport every year.
Reach audiences using wall murals in a bright, newly-renovated area that allows advertisers to showcase their brands in a clean, uncluttered environment.
Available in the Skywalk Entrance
The West Wing is located just west of the iconic Great Hall where users can find a tourism information centre, the VIA Rail ticket counters, the baggage kiosk, as well as small restaurants and stores.
Advertisers have the opportunity to reach VIA Rail users as well as people heading to the Skywalk which continues west from this area. This environment zone is ideal for activations and sample activities.
Available in the West Wing
The newly re-done Sir John A. Macdonald Plaza stretches in front of the iconic Front Street façade, which is across the street from the legendary Royal York Hotel. This plaza has become a community gathering place for locals who live and work downtown as well as commuters who are entering or leaving the VIA Rail Concourse.
This iconic Toronto landmark provides a platform for unique exterior media opportunities including activations.
Available on the exterior Front Street Plaza
Available on the exterior Front Street Plaza
Available on the exterior Front Street Plaza
Available on the exterior Front Street Plaza
Located at the heart of Union Station in the GO Concourse, this 6-column, synchronized, digital network, is the most flexible and responsive of all advertising platforms as it is time sensitive and can be easily updated.
Advertisers can take advantage of the newest assets and the most up-to-date technology to connect with commuters as they make their way to the GO and VIA platforms or the TTC entrances. Multiple spot lengths are available.
Available on the York St. Go Concourse
Available on the York St. Go Concourse
Available on the York St. Go Concourse
