Kendrick Lamar's bold creative turned heads on the streets and on social media with its effective use of the album title.

Sonnet's fun and optimistic creative put motorists in a different state of mind when it comes to insurance.

This Netflix comedy consumed the TEC tower with striking visuals to promote Santa Clarita Diet, which features a Real Estate agent turned zombie.

This brilliant campaign drew attention all along the street, with headlights that turned on as the sky darkened, drawing attention all through the night.

Samsonite showcased their newest lightweight NeoPulse to weary travellers picking up their heavy baggage at Billy Bishop airport.

McDonalds TEC campaign had fans tweeting their excitement around the clock, to celebrate their new all day breakfast via the #AllDayBreakfast hashtag.

Drake took over Yonge Dundas Square to bring More Life, his latest collection, to the downtown core.

Aeroplan’s creative campaign taps into passengers' Fear-Of-Missing-Out by contrasting “Plan A” and “Plan B” travel plans as they went along their journey.

Iconic Star Wars characters and bold hashtags dominated various digital displays in Dundas Square, inviting passers-by to engage on social media.

Tim Horton’s new Dark Roast stirred up a storm on social media with their campaign that featured fan tweets on our TEC tower.

TFO’s bright creatives greeted passengers boarding planes at Billy Bishop to promote their intelligent and educational content.

Dairy Farmers of Canada dominated the walls of Union station to bring the message "If it’s made with Canadian milk, it’s worth crying over” to commuters in the heart of the city.

Vitamin Water took over the TEC Tower with bright and bold creative that commanded attention from all who passed by.

Tim Hortons was the first advertiser to take advantage of our new digital displays in Edmonton and Calgary,

Belair Direct commanded attention with their dominant creative on the TEC Tower.

Smart Water got passengers in the mood for flying with their light and airy wall mural domination in the Domestic Departure Lounge at Billy Bishop Airport.

The Telus World of Science used an extension wrap on our Edmonton Super Shelters to promote their Angry Birds Universe exhibition.

It seems only fitting that a beauty brand like Sephora would feature gorgeous creative for their Origins skincare campaign on the TEC Tower.

Smart Water took over the biggest banner in the Toronto Eaton Centre using imagery as crisp and clean as their water.

Nobis was the first advertiser on our wall mural in the domestic arrivals baggage claim at Billy Bishop airport with an unmissable wall-to-wall creative.

To promote their latest offering "The Crown", Netflix strategically used the TEC Tower to always feature Queen Elizabeth on one screen while juxtaposing other characters against her on the other side making for a striking visual piece of storytelling.

For their "Discover Downstairs" domination in the York St. Go Concourse, Ikea focused on their well designed products at affordable prices using well designed wall murals with copy that could be read horizontally or vertically.

Clarins picked our most "wanted" piece of inventory for their Azzaro campaign using clean copy and powerful imagery to promote their Wanted fragrance.

Air France took over the Sky Walk Domination at Union Station -- the perfect location to influence travelers on their way to the airport via the UP Express train.

In promotion of their Ultimate Dinosaurs exhibition, the Canadian Museum of Nature wrapped some of our transit shelters in Ottawa with their ferocious dinosaurs.

With the help of Justin Bieber, Spotify lit up our Yonge-Dundas Square digital screens to promote their music streaming service.

In anticipation of their flagship Toronto store's grand opening, Nordstrom took over both sides of our AOB Tower, including the Samsung Landmark Digital and a giant 3D shopping bag overlooking Yonge St.

In anticipation of their flagship Toronto store's grand opening, Nordstrom took over both sides of our AOB Tower, including the Samsung Landmark Digital and a giant 3D shopping bag overlooking Yonge St.

We launched our first awareness campaign introducing ourselves to advertisers and the city of Edmonton through our Street Furniture.

Drake made his presence in the 6ix known during All Star Weekend, as he took over our AOB Tower and other venues throughout Toronto.

With over 81 million impressions, Drake's "The 6 (God) is Watching" was a subtle, yet impactful message on our GEW1030 spectacular.

Mountain Dew dominated Union Station's York St. East Teamway during the 2016 NBA All Star Game weekend in Toronto.

Sony promoted the reboot of the Ghostbusters film franchise featuring the all-female lead cast dominating the northside of our AOB Tower.

Amazon took over our Digital Column Network to promote their Prime Day event which focuses on deals featured throughout their website.

As Canada celebrates 150 years as a nation in 2017, City of Ottawa used our transit shelters to promote the celebration.

Labatt painted our GEW1100 and 1105 spectaculars black to introduce their non-alcoholic Budweiser Prohbition Brew.

TD Aeroplan became the first to take advantage of our enormous wall domination at Billy Bishop to promote their specialized credit card.

Based on the popular mobile game, Sony's Angry Birds took over the AOB Tower to promote the feature film adaptation.

To promote Reese Mix, the company set up an activation complete with breakdancers, a DJ, and an orange coupe outside of Union Station.