How Clear Channel's Media Strategies Are Revolutionizing Online Casino Advertising

Innovative out-of-home media company, Clear Channel, has taken advertising to a new level with its strategic planning and technological solutions over the years. The company has placed high value on being a trusted partner, working with brands to bring more visibility to their services. In this article, we'll explore how Clear Channel is using its platform to improve the ways online casinos are being advertised in Canada.

About Clear Channel – The Story

The Clear Channel story has been in the making for over a century, building brands and expanding its reach across various markets worldwide. The company's longevity as a leader in outdoor advertising is fueled by a differentiated approach to cultivating relationships, forging partnerships, and delivering smart solutions. These commitments help brands reach the right audiences while measuring the impact of their advertising.

Clear Channel Canada has an extensive network spanning from the east to the west coast. The most sought-after Canadian markets are fully covered, and online casinos are able to reach desirable audiences across the country. The exclusive network is available in five major Canadian markets covering 19 cities, with over 1.1 billion yearly impressions. Although the online casino industry is largest in Toronto, CCC understands the growth rate and extends its resources to unregulated Canadian markets.

Operators like SlotsCity with an offshore license, can use this network to gain better visibility through strategic advertising. Here's a list of Clear Channel's out-of-home (OOH) advertising locations in Canada:

• Toronto,
• Montreal,
• Ottawa,
• Edmonton, 
• Calgary, 
• Western Canada (British Columbia, Manitoba, and Saskatchewan).

Clear Channel Canada – Audiences

Out-of-home advertising is more than just putting up static and digital signage in places where conversions are unlikely. The right audiences need to be targeted to improve consumer experiences while increasing engagement through registration at platforms like Slots City. These are the top demographics CCC is focused on:

Millennials 

The young (18-34), technology-driven, and ethnically diverse group of Canadians are now the biggest generation in the workforce. This means their lives are in constant transition and they can hardly do anything without a tablet or smartphone. As young professionals, they love to have fun and one of the best ways to do this with little distraction is playing slots online win real money.

DINKs

Dual Income No Kids (DINKs) are a culturally diverse group of affluent couples or singles with no children. They're older than millennials and have been in the workforce longer. Having fewer financial burdens means they have more disposition income to spend playing online casino games. Canadian operators like SlotsCity that partner with CCC have a good chance of gaining new players from this demographic.

High Earners

High-earning audiences are part of an exclusive group of professionals who earn more than C$200,000 yearly. These are the potential players that fall into the VIP category at online casinos. They are highly educated, lead fast-paced lifestyles, and can be reached using Clear Channel's innovative advertising solutions.

Reaching Your Audience

Clear Channel connects with potential players through a wide range of high-quality media products. Whether digital displays, big and iconic spectaculars, airports, bus shelters, or malls, gambling venues like Slots City Casino can find the best fit. Here's a brief overview of each medium:

• Digital – This type of advertising is an effective way to learn about the latest promotions and games at online casinos. Brands can deliver up-to-the-minute product ads to key audiences. Clear Channel’s digital network is recorded to deliver 620,000+ daily across CA.
• Spectaculars – When done right, spectacular advertising in the right locations can make a strong statement. In cities like Toronto where the average daily commute exceeds 60 minutes, spectaculars can help casinos connect with potential customers daily.
• Malls – Almost every Canadian does a good percentage of their shopping in malls. They are the perfect environment to connect with receptive customers who don't mind spending on things they find interesting. The Clear Channel Canada mall network supports nationwide campaigns that can be used to connect to valuable audiences.

Clear Channel Activate! – Boosting Audience Engagement

Activate, is Clear Channel's mobile and experiential engagement service that allows brands to connect with customers at their point-of-purchase. It works through various mediums like Beacons, Visual Shazam, and Geofencing. Activation methods offered by Clear Channel include;

• Social wall,
• Gaming,
• Live feed,
• NFC,
• Conditional triggers,
• Geo-targeting,
• Specialty options such as projections, photo booths, lounges, and popup shops.

Booking an Advertising Campaign with Clear Channel Canada

Online casinos with a recognized license can take advantage of Clear Channel's innovative advertising solutions to get more conversations. Outlined below are the steps to take:

1. Define the target audience.
2. Determine the target market(s).
3. Pick the campaign locations.
4. Choose an Activate option(s).

FAQ

What does Clear Channel do?

Clear Channel offers brands the most valuable audiences and best environments for Canadian out-of-home advertising.

Which Canadian cities can I use Clear Channel's services?

You can partner with Clear Channel and advertise your products in Toronto, Ottawa, Montreal, Calgary, and Edmonton. Western Canadian provinces like British Columbia, Manitoba, and Saskatchewan are also covered.

Can online casinos partner with Clear Channel?

Yes, online gambling operators can advertise games and events in partnership with Clear Channel.