Spectacular advertising is an iconic Out-of-Home medium and can make a powerful statement when done right. Strong creative in the right locations can generate millions of impressions and make brands famous.
Our Spectaculars are strategically located along major arterial roadways to and from the downtown core – The Gardiner Expressway and Lakeshore Blvd in Toronto, the Metropolitaine in Montreal, and iconic locations in Yonge-Dundas Square – with a combined daily traffic circulation of over 2 million. In commuter cities like Toronto, where the average daily commute exceeds 60 min, Spectaculars represent a major opportunity for advertisers to connect with valuable audiences on a daily basis.
Spectaculars Planning Guide
Spectacular advertising is an iconic Out-of-Home medium and can make a powerful statement when done right. Strong creative in the right locations can generate millions of impressions and make brands famous.
Our Spectaculars are strategically located along major arterial roadways to and from the downtown core – The Gardiner Expressway and Lakeshore Blvd in Toronto, the Metropolitaine in Montreal, and iconic locations in Yonge-Dundas Square – with a combined daily traffic circulation of over 2 million. In commuter cities like Toronto, where the average daily commute exceeds 60 min, Spectaculars represent a major opportunity for advertisers to connect with valuable audiences on a daily basis.
The Gardiner Expressway is one of the most important arterial roadways in Toronto. Advertisers can reach Torontonians heading in and out of the city as they commute during all hours of the day, 7 days a week. A total of 12 faces, facing eastbound and westbound, can be bundled with digital advertising networks in the city to extend campaigns for full Toronto coverage.
Lake Shore Boulevard is a major arterial roadway running along Toronto’s iconic waterfront that reaches traffic coming in and out of the city. The exhibition section crosses a recreational area with facilities hosting several events a year: Exhibition Place, Ontario Place, Sunnyside Bathing Pavilion, Palais Royale, Boulevard Club. Digital network bundles are available.
Yonge-Dundas Square is one of the busiest intersections in Canada with a daily circulation of 146,200 people thanks to to it’s proximity to office buildings, universities, condominiums, restaurants and major attractions. Brands have the opportunity to execute big and iconic campaigns on the North and South sides of the AOB Tower and the option of full or half screens on the all digital TEC Tower.
Facing Westbound Traffic
Daily Circulation: 96,500
Facing Westbound Traffic
Daily Circulation: 95,500
Facing Westbound Traffic
Daily Circulation: 118,500
Facing Westbound Traffic
Daily Circulation: 118,500
Facing Westbound Traffic
Daily Circulation: 118,500
Facing Westbound Traffic
Daily Circulation: 149,000
Facing Eastbound Traffic
Daily Circulation: 89,100
Facing Eastbound Traffic
Daily Circulation: 91,000
Facing Eastbound Traffic
Daily Circulation: 124,200
Facing Eastbound Traffic
Daily Circulation: 115,100
Facing Eastbound Traffic
Daily Circulation: 134,100
Facing Eastbound Traffic
Daily Circulation: 160,357
Facing East/Westbound Traffic
Daily Circulation: 31,600
Facing East/Westbound Traffic
Daily Circulation: 31,600
Facing Yonge-Dundas Square
Daily Circulation: 146,200
Facing South on Yonge Street
Daily Circulation: 146,200
Facing North on Yonge Street
Daily Circulation: 146,200
One of the major arteries in Montreal, the Metropolitaine is the only road crossing the entire island of Montreal from the west to the east end.
Brands can enjoy an uncluttered environment reaching Montreal commuters going in and out the city.
Facing Westbound Traffic
Daily Circulation: 120,050
With 3 iconic and high quality displays among major arterial roads, advertising on our Edmonton Digital Spectacular network is a dynamic and impactful way to reach commuters on the way to and from their work and homes.
Brands have the opportunity to reach commuters in the fastest growing economic centre in Canada on 3 iconic displays. These digital displays are the perfect complement to a Street Furniture campaign in the Edmonton market. Digital network bundles are available.
8303 Argyll Road NW (2 Faces)
17390 Stony Plain Road NW (1 Face)
With 5 iconic and high quality displays among major arterial roads, advertising on our Calgary Digital Spectacular network is a dynamic and impactful way to reach commuters on their way to and from work and home.
Brands have the opportunity to reach commuters on 5 strategically placed displays in high traffic areas for maximum reach of the city’s valuable audiences. Digital network bundles are available.
6639 Glenmore Trail SE (2 Faces)
5225-106 Ave SE (2 Faces)
1935-32 Ave NE (1 Face)
