Young (18-34), technology-driven and ethnically diverse, millennials don’t remember the world without a tablet or smartphone. Their lives are in constant transition (depending on their life stage), which is reflected in their consumer behaviours. They have a global consciousness of the impact their decisions have on their communities and the environment.
As young professionals, millennials have white-collar jobs in the sciences, arts and culture, recreation and sport as well as grey-collar jobs in the sales and service industries. Many hold entry level management positions and are implicated in business decisions.
“Millennials are now the biggest generation in the Canadian workforce”Millennials fly with Billy Bishop Toronto City Airport for personal vacations or business trips.
Millennials pass through the pedestrian walkways on their way to concert, sports event or a night on the town.
Millennials live and work in the area and frequent the 500 bars and restaurants within walking distance.
Millennials live and work in the area and shop at exclusive retailers found in destination malls like CF Toronto Eaton Centre.
Millennials live in the area and shop at retailers in CF Fairview Mall.
Millennials live in the area and shop at retailers in CF Sherway Gardens.
Millennials live in the area and shop at retailers in Woodbine Mall.
Millennials in Montreal shop at retailers in CF Galeries D'Anjou.
Millenials walk and bike to work and enjoy spending nights out in downtown Ottawa.
Millenials walks and bike to work and enjoy spending nights out in downtown Edmonton.
Millennials live in the area and shop at CF Chinook Centre.
Millennials in Vancouver shop at retailers in CF Richmond Centre.
Millennials in Vancouver shop at retailers in CF Pacific Centre.
Millennials in Winnipeg shop at retailers in CF Polo Park Mall.
Millennials in Saskatoon shop at retailers in Midtown Plaza.
