Canadian households made up of couples and families with children living at home. They are the prime target market for goods and services as they have multiple people in their households and are more likely to participate in family-oriented recreational activities.
White collar occupations in management, business, finance and administration, as well as the sciences, education, law and government.
Families use the GO train to commute into downtown Toronto from the suburbs.
Families use Toronto's arterial roadways to commute to downtown Toronto from the suburbs.
Families shop at malls that can be found within a short commute from their suburban communities.
Families shop at malls that can be found within a short commute from their suburban communities.
Families shop at malls that can be found within a short commute from their suburban communities.
Families shop at malls that can be found within a short commute from their suburban communities. Families also frequent the Fantasy Fair indoor amusement park found within Woodbine Centre.
Families in Montreal shop at destination malls like CF Carrefour Laval.
Families in Montreal shop at destination malls like CF Fairview Pointe Claire.
Families in Montreal shop at retailers found in CF Galeries D'Anjou.
Families in Montreal shop at retailers found in CF Promenades St. Bruno.
Families drive to work and schools in downtown Ottawa from their suburban communities.
Families drive to work and schools in downtown Edmonton from their suburban communities.
Families drive to work and schools in Edmonton from their suburban communities.
Families drive to work and schools in Calgary from their suburban communities.
Families in Vancouver shop at destination malls like CF Richmond Centre.
Families in Vancouver shop at destination malls like CF Pacific Centre.
Families in Saskatoon shop at retailers in Midtown Plaza.